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Our Story
True Worth isn’t just another consultancy—it’s the result of a long-standing professional relationship built on trust, expertise, and a shared vision.
Sam Mikkelsen (middle) started his career in recruitment in the mid-nineties, helping companies hire top tech talent in the Midrange and Mainframe space. In 2003, he worked with a financial services firm to build a project office, where he met John Welsh (l(left), a fresh-faced hiring manager straight out of university.
Together, they built a high-performing development team, but their careers soon took them in different directions. Sam spent years working in data analytics, helping develop a SaaS-based platform, while John moved into CTO and CIO roles, leading high-growth businesses through major digital transformations.
Fast forward to 2023—Sam and John reconnected, bringing their expertise together to help businesses harness technology, streamline processes, and build world-class tech teams.
With Sam leading People & Talent Solutions, John driving Technology & Process Innovation, and Jamie (Sam’s eldest son) handling Marketing & Brand Awareness, True Worth is here to provide grown-up, no-nonsense advice that gets results.
Meet The Team
Sam Mikkelsen - Founder
Sam has spent 25 years working in tech recruitment and consultancy sales. In that time, he has helped thousands of companies hire tech teams from scratch or build and deploy teams of contractors to deliver highly complex technical projects.
Sam's role is consultative, and he is here to help companies that are growing or going through change and establish whether they might need recruitment or consultancy services and solutions, or potentially both.
Sam's strengths lie in collaborating with people, understanding business needs, and translating them into technical requirements.
Over the last five years, Sam has helped unite over 100 tech leaders and subject matter experts who now form the True Worth Collective.
Sam - Founder of True Worth
John Welsh - CIO and Partner
John is our technology lead for True Worth Consulting. He has spent the last 20 years helping organisations realise tangible value and achieve their objectives through the innovative application of technology.
With hands-on technical experience as well as deep commercial understanding, he translates complex business problems into deliverable technical and process solutions,
Having worked everywhere from large corporates to startups, including a number of high-growth SMEs, he has a broad range of experience in most environments and specialises in AI tools and driving operational efficiency.
Areas of Expertise: Technology leadership, Agile delivery, Programme Management, Strategic planning, Business Transformation, Process engineering.
Industries: Finance, Manufacturing, Consultancy, and Housing.
John Welsh - CIO & Partner
Jamie Mikkelsen - Creative Lead
At True Worth, we pride ourselves on delivering impactful, design-led solutions that elevate our clients' brands and messaging. As our Creative Lead, Jamie Mikkelsen brings a wealth of expertise in graphic design, branding, and digital storytelling to ensure our visual identity is both engaging and effective.
With a background in advertising, UI/UX design, and multimedia content creation, Jamie has a keen ability to transform ideas into compelling visual narratives. He has extensive experience across digital and print media, working with senior stakeholders to craft branding, marketing collateral, and digital experiences that resonate. His technical skills span Adobe Creative Suite, motion graphics, video editing, and accessible design, ensuring every project meets the highest creative and functional standards.
Jamie thrives in a collaborative, fast-paced environment, driving innovation while maintaining consistency across all creative outputs. His expertise in branding strategy, animation, and user-focused design supports True Worth’s mission to deliver high-impact solutions for our clients.
Whether it’s developing a cohesive brand identity, refining user experiences, or crafting visually striking marketing materials, Jamie ensures True Worth’s creative vision translates into tangible business results.
Jamie - Creative Lead
True Worth Tech Talks
In December 2022 we launched our first podcast channel, True Worth Tech Talks.
Why? Well, we want to build a community and bring people together, to discuss the challenges they've faced whilst delivering Data and Digital or Tech Transformation projects.
We thought that both our clients and candidates would be interested to hear about these 'war stories', insights, opinions and expertise.
In each episode, we talk to a senior-level tech or data expert and we discuss the challenges that organisations face when delivering Tech and Data Transformation projects.
We highlight different platforms, products, tech and methods and cover Data, Tech, Digital Transformation and Project Management and Delivery.
Giving back...
Who we support
At True Worth, we are proud to support Stand Out Socks, a business with an inspiring story of resilience and purpose. Their journey began with co-founder Ross, who, like many individuals with a learning disability, faced significant challenges in securing meaningful paid employment after leaving the education system.
The Covid-19 pandemic in 2020 added another layer of difficulty.
As someone with Down Syndrome, Ross was placed on the Covid-19 vulnerable list, requiring him to shield at home for 12 months with only his parents for companionship. This extended isolation impacted his confidence and independence.
In 2021, after receiving his vaccination, Ross was able to reconnect with family, forming a bubble with his brother, Christian. Determined to rebuild and re-engage with the world, Ross joined Christian in the family business, sparking the idea of starting something new together. Socks, with their vibrant symbolism and universal appeal, became the perfect foundation for their venture.
Stand Out Socks isn’t just a business—it’s a celebration of inclusion, resilience, and the power of family. We’re honored to champion their mission and the positive impact they create.
Supporting Greater Manchester Communities
We are also ambassadors and long time supporters of Forever Manchester, the only charity to support community groups in Greater Manchester.
Since Forever Manchester was established in 1989 they have delivered over £60 million into local communities. All of the money raised for Forever Manchester is used to fund and support over 1,300 community projects each year.
This means they will have supported community activity within one mile of your home or business if it’s in Greater Manchester.